8. Converse gets Larry Bird to rap (kind of).
Sneaker: Converse Weapon
Until the Air Jordan exploded onto the scene, Converse had sat atop the basketball sneaker mountain for nearly a century. It started with the All Star, and by the early '80s they had all the best NBA players-Larry Bird, Magic Johnson, Julius Erving, Isiah Thomas-wearing the Star Chevron. But for all their talent, they'd never really utilized it. After all, they were just sneakers. But with the advent of Air Jordan, Converse had to do something to show off their own roster (and their all-new Weapon). Get the best players in the NBA to rap? Well, they tried.