23. For the first time, you could GEL like ASICS.
Sneaker: ASICS GT-II
Japan's Onitsuka Tiger was founded in 1949, and, among other things, was crucial in the founding of a little American company called Nike. In 1977 the company became known as ASICS, and in 1986 they introduced what would become their signature technology. The sleek GT-II came equipped with something called ASICS GEL, which served much the same purpose as Nike's Air, only more glutinously. With its 30th anniversary approaching, one could say it was a success.