Sneaker: Reebok Shaq Attaq
It's hard enough for sneaker brands to sign new athletes, let alone try and bring back those who've left for greener pastures. Especially when said athletes are retired. But with retro taking up so much of the sneaker market and new signature product being a decided hit-or-miss proposition, it's worth a company's time to bring back someone who's already proven they can move units, especially when interest in their back catalog is high. So before Reebok re-launched '90s favorites the Shaq Attaq and the Shaqnosis, they had to get Shaq back, at least if they wanted to use his Dunkman logo and name. We were not privy to the negotiations, but we are happy they worked.
Shaq re-signs with Reebok.