Name: Matt Jae ShoeHefner
Age: 30
Location: Los Angeles, CA
Twitter / Instagram: @ShoeHefner5

What Is Your Favorite Sneaker?:'s tough to pick JUST one, but if I had to it would be the Air Jordan 1. Close second would be an Air Max Atmos, or Footscape Woven Atmos. 

How Often Do You Buy New Sneakers?:

Twice a month maybe. It honestly just depends on what I like that's being released or if I find a good deal on something that I'm looking for. Thank you, RIF.LA.

What's The Most You've Spent On A Pair Of Sneakers?:

Maybe $50-70 over retail. 

How Many Pairs Of Sneakers Do You Have?:

I don't even keep track anymore. I was at 250-plus in like '09, but I've been downsizing. You can only wear one pair at a time.   

Do You Collect A Specific Type Of Sneaker?:

No, I buy and wear what I like. If the concept and design is dope, I'll cop. 

Have You Ever Sold A Pair Of Sneakers?:

Donated and given a few away yes. Sold, no chance.

How Often Do You Look At Sneakers On The Internet?:

Daily. It's like waking up and reading the newspaper. I check sites periodically throughout the day. 

What Is The First Thing That Comes To Mind When You Hear The Term Sneakerhead?:

An overly used term.  A kid can buy every release for a month and be like "I'm a sneakerhead." Chill. There's levels to this shit.

What Are Your Feelings On The State Of Sneakers Right Now?:

I can't say that I'm not excited about some of the upcoming releases and rumors. Some things are looking interesting as far as artist collabos, re-releasing Gloves, Air Jordan III black 88s, and blackout Yeezy 2s maybe? Start camping now...

What Has Changed About Sneakers In The Last 5/10/20 Years To You?:

I feel the culture itself has changed. It used to be about the hunt for the sneakers and the love of the shoes. Now it's mostly about the hype, who has what, and the resellers market. I remember when Jordans were released on weekdays and there was NO line or a crazy campout. You could go to the mall a week later and still pick up the release. Another thing that has changed is the quality of the new stuff, which kills me. The cheap leather and stories of people's paint chipping after one wear is rather ridiculous. Lastly is the restocks. I mean, as consumers we're told that certain sneakers are "limited" on the release date. If it's so "limited," why did it restock four times in the last six months? I get it though; all about the hype...feed the beasts!


There's always going to be someone with a better collection than you. Give them props and keep it pushing.


What Would You Like To See Change In The Future?:

The hate. There's always going to be someone with a better collection than you. Give them props and keep it pushing.