Greats looks to change the sneaker game. No, really, the brand isn't all talk. It's run by Ryan Babenzien of BOAST fame and Jon Buscemi, the co-founder of Gourmet; two men who know a few things about how the sneaker and garment industries work.

They've come together to make a better a product at a more accessible pricepoint, and the first sneaker to be revealed is The Wilson, named after one of the brand's key investors, Adrian Wilson of the New England Patriots. The sneaker, which is a minimalist canvas option, features details such as a deer skin cap-toe, and only retails for $59.

Right now, The Wilson is available in three colors: red, white, and blue, and will be available shortly on the brand's e-commerce site.