Year: 1992
Sneaker: Reebok

When Shaquille O'Neal came out of LSU two things were readily apparent: He was going to be the number-one pick in the NBA Draft, and some sneaker company was going to give him a hell of a lot of money. As the story goes, he'd visited Reebok first, and had every intention of signing with them. But he already had a trip to Nike planned, so he did it—wearing all Reebok. Reportedly, Phil Knight has yet to forgive him.