Air Jordan IV
Year released: 1989
Designer: Tinker Hatfield
Most Popular Colorways: White/Cement, Black/Cement, Military Blue, Fire Red, Lightning, Thunder, UNDFTD
First Retroed: 1999
Tinker was back and he transitioned the III to Jordan IV perfectly—once again incorporating the "Visible Air" in the midsole, classic Bulls colorways, and nubuck material for a clean but rugged look. When you Google “The Shot,” typically the first image you will come across is MJ's iconic bucket against the Cavs in the '89 Playoffs. In the fifth and final game of the first round (they only played five back then, kids) Jordan hit the game-winner on the road over Craig Ehlo, finishing with 44 points and one of his most memorable clutch shots. To make matters worse, if you watch the video it looks like MJ kicks Ehlo and knocks him down during his celebration.
Outside of the NBA, Spike Lee once again helped bring notoriety to the shoe in pop culture during a memorable scene of Do The Right Thing where Buggin' Out gets his white and cement pair stomped on by a white dude in Bed-Stuy rocking a Bird jersey. It was obvious that people outside of Chicago were donning Jordans no matter who their favorite squad was, proving Mike's status as the face of the league and sneaker game. And we have to name-drop the UNDFTD x Air Jordan IV collab—easily the greatest non-OG colorway, and that's saying a lot.