The Buzz Is There
Swizz Beatz and Todd Krinsky have done an incredible job at repositioning the Reebok Classics brand within the marketplace over the past few years. Bringing back AI, Shaq, Kemp and more, along with their signature product, has made Reebok more buzzworthy than they've been in years. Not to mention the likes of Rick Ross and Tyga on the music side of things. That said, an Iverson shoe right now, might even make more sense than it did in his last years in the league.