Why Reebok Needs to Give Allen Iverson a New Signature Sneaker

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Complex Original

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Today is Allen Iverson's 38th birthday — hard to believe as that may seem — and while it grows increasingly unlikely that his mutlitude of fans will ever get what they want most (his return to NBA stardom), there is something else that would be equally welcomed: a new Iverson sneaker. Seeing that he's still under contract with Reebok, the framework is all in place. And there are more reasons for than against. Check out Why Reebok Needs to Give Allen Iverson a New Signature Sneaker, and let us know whether you agree.

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Sneaker Culture Needs a Rebel Icon

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It's Not Unprecedented

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He's Still Big Overseas

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Who Else Do They Have That Deserves A Signature Shoe?

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Allen Iverson Is Reebok's Michael Jordan

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Old Technology Dies Hard

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Reebok Needs Reinvigorated Performance Basketball Models

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Consumers Have Never Bought Up AI's Sneakers Like They Are Today

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The Buzz Is There

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His Fans Remain Loyal

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