In today's hype market, it's rare that a shoe without any major marketing push becomes a true force. Yet, with a friendly price tag, eye-catching colorways, and undeniable simplicity of form the Roshe Run wins. When the shoe released in March 2012, it burned slowly into consumer consciousness and caught fire by mid-summer. We named it the Best Sneaker of 2012 (So Far) in June. We were fools to drop it at year end. What's happened since...well, that only reaffirms our initial reaction. The Roshe Run is nothing short of cult classic.