2009 - Nike Air Yeezy
The craze of the Air Yeezy 1 release was well-documented, but it was the second colorway-the black/pink make-up that dropped in May of 2009 that solidified the sneaker as the it shoe for that summer. Everyone was scrambling to get a hold of one of the three colorways of Ye's creation, but the black/pink colorway was and still to this day is most coveted. Kanye wasn't dumb either, he either perfectly placed the moon sneaker in videos (http://www.upscalehype.com/wp-content/uploads/2009/04/kanye-west-black-pink-yeezy-3jpg.jpeg) and paparazzi shots, building the hype until it burst on release day. Want to know how impactful this colorway of the Yeezy was? Four years later it's still a lot of sneaker heads' "I-can't-wait-to-take-these-off-ice" summer pair.