So what if hustler's of the '80s had seen this silhouette before? The Gucci-inspired S. Carter brought proper street swagger to America's malls. The hype was strong. Jay-Z had a signature shoe. "It was a great look and opened up a lot of opportunities for artists to maximize on their brand besides just rapping," Bun B recalls. "When it dropped everybody wanted that shoe." While the series didn't thrive, the initial offering created a powerful buzz and inspired must-have thirst.
2003 - Reebok S. Carter
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more