Expensive? Yes. Outlandish? Absolutely. Necessary? No doubt. While consumers debated the street worthiness of the patent-leather Air Jordan XI, Sergio Lozano's Air Max took center stage. It helped that the first colorway - a dark-to-light grey gradient accented with neon green - would become the definitive one, and that the model introduced Nike's heel-to-toe Air Max to running. Previous high-priced runners didn't necessarily look expensive, the Air Max was unmistakably high-end. This was the on-foot status symbol of the mid-'90s.
1995 - Nike Air Max 95 "Neon"
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
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