By the summer of 1988, the Tinker Hatfield designed Air Jordan III was a major part of the sneaker conversation. Kids who stunted in high school hallways with their black/cement and white/cement releases needed something new for the malls and playground courts of summer - and what better than the new Fire Red colorway of the new classic? True Blues were hot too, but white/red was an easy Bulls play, and no one moved the coolness needle like Mike in the late '80s.