9. Tinker Hatfield
Your favorite sneaker designer's favorite sneaker designer. Tinker Hatfield got his start at Nike as a corporate architect before shifting over to sneaker design. As one of Bill Bowerman's men of Oregon, he had the qualifications. His nonstandard approach to sneaker design led to the modern definition of "signature shoe" and established the Air Jordan line as the unstoppable juggernaut it is today. Nike may still have become what it is had Hatfield stayed in the building trade—but it may not have.