18. Swizz Beatz
Reebok back. And despite the departure of the rotund rapper who made the proclamation, the sentiment still stands. Credit that to Swizz Beatz, whose indefatigable energy put together a team that included not only Ricky Rozay and Tyga, but Allen Iverson and Shaquille O'Neal, back in the fold for the first time since the '90s. How big is Classics for Reebok? They were able to let John Wall switch over to parent company adidas, essentially shut down their performance basketball line, and eat off retros. Swizz had a lot to do with that.