The 25 Most Powerful People in Sneakers

When they call, you answer.

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Complex Original

Image via Complex Original

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The world of sneakers is big business. Sneakerheads create a lot of buzz on Twitter, Instagram and throughout a multitude of blogs, but when it comes down to it we're just a small percentage of the big picture, no matter how important we think we are. We might influence trends and determine what "cool" is, but that's not really saying much when it comes to wielding real power in this industry. But how do you really measure something like how powerful a person is? Well, think of it this way: When the phone rings and you see one of the names on this list on caller ID, there's no sending these people to voicemail — you're going to answer. With that said, check out The 25 Most Powerful People in Sneakers.

25. Mike Packer

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24. Jason Petrie

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23. Kevin Plank

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22. Robbie Fuller

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21. Eddie Cruz

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20. Jason Mayden

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19. Steve Van Doren

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18. Swizz Beatz

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17. Ian Ginoza

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16. Paul Mittleman

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15. Fraser Cooke

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14. Tracy Teague

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13. Eric Avar

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12. Jon Wexler

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11. Dawn Baxter

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10. Kanye West

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9. Tinker Hatfield

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8. Todd Krinsky

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7. Ken Hicks

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6. Gentry Humphrey

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5. Herbert Hainer

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4. Larry Miller

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3. Mark Parker

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2. Phil Knight

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1. Michael Jordan

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