The 25 Most Powerful People in Sneakers

21. Eddie Cruz

Affiliation: Undefeated

There aren't too many folks on this list from smaller brands but there is a reason for that. The truth is, boutiques don't have the power that big companies do. What makes Undefeated different is that they've become a brand recognizable around the world. On top of that, Eddie Cruz and his team were able to place Undefeated collaborations in Foot Locker stores around the world. Sure, to a small few that's selling out; but to most of the world, that's called good business.

Tags: sneakers
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