There aren't too many folks on this list from smaller brands but there is a reason for that. The truth is, boutiques don't have the power that big companies do. What makes Undefeated different is that they've become a brand recognizable around the world. On top of that, Eddie Cruz and his team were able to place Undefeated collaborations in Foot Locker stores around the world. Sure, to a small few that's selling out; but to most of the world, that's called good business.
21. Eddie Cruz