The Technology is Still Relevant
It’s 2013 and, from a technology aspect, keeping up with what Nike did in 2003 is still a challenge for other brands. While The Swoosh has made significant strides with making shoes lighter without losing support and durability, players seem to really like rocking more basic performance shoes because they have nostalgic value and are still comfortable as hell. Getting your name shouted out on the sneaker blogs might be part of it too. We see you, Swaggy P.