2008 - Nike Hyperdunk
Notable players: Kobe Bryant, Lamar Odom
The Hyperdunks could be considered the entry point to the future from Nike Basketball. The shoe was everything a basketball player needed — light, responsive, supportive, durable, and they looked fresh on foot. In 2008, Nike laced Kobe Bryant and Lamar Odom in the Playoffs as a trial run and then all its players on the Olympic roster to help introduce them to the world. Venni, Vetti, Vecci.