"All I want to do is play basketball, drink Pepsi and wear Reebok." The quote pretty much wrapped up Shaq in a nutshell. He was already the biggest thing in basketball but he was always having fun, which made him the perfect marketing machine. The Shaq Attaq may have started with Reebok but became bigger than anyone could imagine with endorsements like Pepsi and the name attached to everything from movies and music to toys and pinball machines.