It's not that serious. On social media, if you're just going to type "FIRST LIKE" or "FIRST COMMENT," what do you get out of it? You might as well just type "NERD," since it's closer to the truth AND takes less time to type. As for actually getting a pair of sneakers early, a) someone got them weeks before you, no matter how early you lined up, and b) you're not going to wear them out of the house for weeks, if not months, anyway. Right?
1. Being First