2003 - Nike Air Zoom Generation
LeBron James was on board, and the entire Nike basketball design crew - led by Tinker Hatfield - was on call. Of all the shoes designed in Nike's storied history, this would have been the one to be a fly on the wall for the process. The Air Zoom Generation - no LeBron name for this one - took cues from his infamous Hummer, and was a high-tech marvel under an aggressive (if somewhat traditional) skin. Hard to believe it's been 10 years.