adidas Consortium Samba x Sneakersnstuff 3 -Way Project
Another part of the adidas Consortium 3-Way project. After the success of the aZX Consortium Project, adidas invited us to be a part of Group One of the 3-Way Project. Group One also included our friends from Patta, ALIFE Rivington Club and LimitEDitions. The design brief for each group was to work on the top five best-selling adidas sneakers of all time: Samba, Superstar, Stan Smith, Nizza and Forum. We invited the other stores to come and join us in Stockholm. We decided that we should do one style each and joined forces on a fifth style. Erik, Johan and I worked on the legendary Samba. Purple was the signature color of Johan at the time, and Erik had a pair of all-purple Zoom Havens so we went for all purple. The handwriting on the tongue tells the Sneakersnstuff story in Swedish and it belongs to our creative guy, Johan Undén aka Johnny Balle. Done.