1. Nike Air Yeezy 2
Release Date: 2012
Follow-ups are always difficult, no matter the discipline. You have your entire life to craft your debut, and the second it releases, people start to wonder how you're going to better it - and how soon. Hype for Kanye West's Nike Air Yeezy 2 started bulding before anyone even knew there would BE an Air Yeezy 2, and only built to a staggering crescendo once images started to leak. Traditionally a graph of a shoe's resale value spikes upon its release, drops sharply whenever the next big thing hits, then steadily climbs back up as nostalgia begins to take hold. The fact that Yeezy 2 resale prices never seriously fell off just goes to show that sometimes the hype - no matter how outsized - is justified.