Year: 2008

adidas picked Patta for the letter P spot in their ambitious aZX project, which offered us the opportunity to design our own aZX Consortium shoe. By the time we got on board, most models from the ZX-range had already been picked by the other stores, so we opted for the less obvious ZX 7000 to work with. We digged into old technical outdoor jackets which often have unorthodox but fresh color combinations. Seinfeld's Patagonia outfit in "The Parking Garage"-episode was a direct inspiration, that's where the teal, purple and scarlet combo comes from. We applied premium leathers to withstand the shitty Dutch weather, but kept a sports feel by using mesh lining and a white midsole. Further detailing was kept subtle with a transparent heel cap, tonal embossing, clear outsole, scarlet suede stripes on the outer, and tonal perforated teal stripes on the instep. At the time, one of our favorite rap artists Saigon happened to have a banger out called "Letter P", so we reached out to Just Blaze to get a drop from Sai for the promotional video.