50 Moments That Changed Sneaker Culture Forever

Wieden & Kennedy is Established, with Nike as Their Main Client

Date: 4/1/1982

Ad agency selections aren't usually big deals, but most ad agencies aren't Wieden & Kennedy. The Portland-based company is responsible for just about every Nike campaign of the past 30 years - Lil Penny, Griffey '96, Spike and Mike - and, given Nike's overwhelming marketing success over all competitors, deserves as much credit (if not more) than anyone in Beaverton.

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