50 Moments That Changed Sneaker Culture Forever

"Your Sneakers or Your Life" Covers Sports Illustrated

Date: 5/14/1990

It's absolutely tragic that people are still getting robbed for - and killed over - their sneakers in 2013, but it's hard to fault the media for sweeping the epidemic under the rug. Sports Illustrated literally covered it on their May 14 issue in 1990, with an illustration featuring a gun and what is clearly meant to be a pair of Air Jordan Vs. Michael Eugene Thomas, murdered for his sneakers on May 15, 1989, would have turned 39 this year. Haven't we had to read this story enough times by now? Apparently not.

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