Date: August 1998

It seemed like a good idea at the time - what about an entire magazine dedicated to sneakers? Nike came on board as the single sponsor, and then-editor Tony Gervino and I winged our way out to Beaverton, Oregon for "research." Now this was a job. We covered the ads, the designers, and most of all the shoes. And that summer, we found ourselves in Chicago for an appointment with Michael Jordan. Looking back, the only question is this - why an annual?