Date: 1999

And1 had been a brand for over half a decade before they decided to release a grainy VHS mixtape featuring the streetball exploits of then NYC high schooler Rafer "Skip To My Lou" Alston embarassing all comers. They already had Stephon Marbury wearing their sneakers, but the Mixtape is what really put And1 on the map. There were inevitable sequels, but none could even equal the original.