50 Moments That Changed Sneaker Culture Forever

Allen Iverson Signs with Reebok

Date: 1996

Yes, Reebok already had Shaquille O'Neal and Shawn Kemp on their roster, but signing Allen Iverson was what set their direction for the next two decades. RBK doesn't happen without Allen Iverson. S. Carter and G Unit doesn't happen without Allen Iverson. Swizz Beatz doesn't happen without Allen Iverson. This was bigger than big.

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