Just in case you didn't notice, new sneakers are about marketing as much as they are about technology. The latest and greatest cushioning system isn't worth much if you don't have an amazing design to debut it in - and a cool name for it. With Reebok finally retroing the DMX Run, the first shoe to feature their DMX cushioning, we thought it was a great time to look back at other firsts. Check out 10 Sneakers That Debuted Significant Technology from Air to Pump and lots of points in between.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more