The 50 Greatest Sneaker References in Rap History

21. Boogie Down Productions, "Word From Our Sponsor"

Snippet:
Lyrics: "I represent my DJ Scott LaRock/D-Nice, the beat box/I only wear Nike's, not adidas or Reeboks"
Artist: Boogie Down Productions
Track Title: "Word From Our Sponsor"

If you couldn't tell by Criminal Minded, the duo isn't easily impressed. It doesn't matter if Reeboks were one of the better fashion choices of the '80s or if adidas was the first sneaker company to sign an artist to an endorsement deal; The Blastmaster was sticking with those Nikes. KRS-One was never the type to buy into the hype.

Tags: hip-hop, sneakers
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