11. Reebok Commitment
The Pump was still a year off - Hexalite was waaaaaaay in the future - but that didn't mean Reebok was resting on their 4600/5600/6600 laurels. Instead they produced the Commitment, a billboard of a shoe worn by NBA rookie and NCAA champion Danny Manning. Featuring one the biggest heel counters (and biggest branding - which noticably shrank on the retro) ever seen, the Commitment was exactly that. Reebok was all in for the NBA.