New Balance always worried about function first and form later, which led to an instantly recognizable aesthetic throughout their line. And in an era defined by bright colors and "visible tech," New Balance's muted greys and blues and conventional suede and nylon builds stood out. The 996 still stands as one of their most notable creations.
2. New Balance 996
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more