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The Heel Branding Changed As the Air Max 1 Developed

The Heel Branding Changed As the Air Max 1 Developed

In the earliest test version of the Air Max 1, there was no branding on the heel at all. As the development progressed and shoes began to be produced for testing and advertisements, the block lettering "NIKE AIR" was placed on the heel. Eventually, what we're familiar with, the Nike Air with the Swoosh, was finally placed on the production versions.

Tags: nike, nike-air-max-1, nike-sportswear
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