23 Ways The Air Jordan III Revolutionized Sneakers

Introduced Spike Lee's Air Jordan Campaign

Spike Lee's directorial debut was a black-and-white venture called "She's Gotta Have It," where he starred as a sketchy bike messenger from Brooklyn named Mars Blackmon who never took his Air Jordans off, even in bed. In Portland, a little ad agency called Wieden & Kennedy took notice. And after humorous commercials for the original Air Jordan, and slow-motion dunks for the II, the Air Jordan III was introduced via a series of black and white commercials featuring Michael Jordan and his diminutive, glasses-wearing, chain-having, trash-talking sidekick. Mars Blackmon had found his audience.

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