Spike Lee's directorial debut was a black-and-white venture called "She's Gotta Have It," where he starred as a sketchy bike messenger from Brooklyn named Mars Blackmon who never took his Air Jordans off, even in bed. In Portland, a little ad agency called Wieden & Kennedy took notice. And after humorous commercials for the original Air Jordan, and slow-motion dunks for the II, the Air Jordan III was introduced via a series of black and white commercials featuring Michael Jordan and his diminutive, glasses-wearing, chain-having, trash-talking sidekick. Mars Blackmon had found his audience.
Introduced Spike Lee's Air Jordan Campaign
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more