To take off the Nike Swoosh from the side panel of the Air Jordan III was quite a statement, especially with relatively few design elements to compensate. They had done the same thing with the Air Jordan II (which was truly an icebreaker for the III in lots of ways), but the Italian-made sneaker didn't sell nearly as well as its boldly colored predecessor. The easy choice would have been to go back to the Swoosh and a more conventional basketball shoe design. But the Air Jordan line wouldn't be what it is today had Nike (and Tinker Hatfield) made easy choices. The Swoosh stayed off, and the Air Jordan III became legendary.
No Swoosh on the Side