23 Ways The Air Jordan III Revolutionized Sneakers

The Air Jordan III Was The First True Signature Shoe

Maybe it was because he came to sneaker design via architecture, but Tinker Hatfield had a different approach when it came to just about everything. And when it came to designing a signature sneaker, Hatfield had the (at the time) revolutionary thought of actually getting the athlete's input on more than just comfort. Why not let the performer whose name graced the shoe have a say in every aspect? Not only did this make the athlete feel like a bigger part of the process, it made it harder for them to say "but I would never wear that!" after the fact.

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