9. Brands Doing The Same Thing
We all have our favorites but when we see brands doing the same things other brands do, we feel like we're being had. Sneakers are about innovation and creativity. So when something from a couple years ago comes out as "new technology" it leaves a bitter taste in our mouth. This is especially prominent in the skate sneaker world. If that's how it's gonna be, we'll probably just stick to the old sh*t we're used to.