10 Reasons The Sneaker Hype Won't Die Down in 2013

Cater To The Ladies 

Women have become a huge piece of the sneaker game — not only are they buying and flipping kicks we want and admiring the heat we rock, they are starting to get the attention of companies and get sneakers specifically for them more and more. adidas announcing they are working with Teyana Taylor to release her own lifestyle shoe is a step in the right direction for the female movement.

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