24. Fila "F"
Year created: 1980's
Italian sportswear at its finest, Fila has been a staple in Europe for years and in the 80's they started a second push at dominance in the sports market by redesigning its culture and backing some of the greatest athletes in the world. It started in the '80s with Bjorn Borg. Then, in the mid-90s the Fila "F" reached iconic status after they signed Grant Hill to an $80 million deal in 1997 (only $10 mil less than LeBron's Nike deal.) The logo reached a whole new status after Tupac donned Hill's kicks in a photo shoot at the height of his fame.