15. Air Jordan
Year Introduced: 1985
The Nike Air Jordan was only revolutionary in its use of color. The Airbag was tiny, the design somewhat pedestrian. But Peter Moore's ball and wings logo and the decidedly non-basketball black and red colorway made all the difference. Super agent David Falk wanted Michael Jordan to receive the same signature treatment as tennis players - and he got what he wanted. But it's hard to imagine even Falk predicted the overwhelming success that would soon follow.