Year: 1988
Lead Designer: Tinker Hatfield

Maybe the design of the Air Jordan III doesn't seem terribly outrageous now, seeing that it's been relentessly strip-mined over the past quarter-century, but in 1988 it was something totally new. Yes, there had been 3/4 cut basketball shoes before, but none quite like the all-new Air Jordan, which introduced both elephant print and Visible Air to the line. Tinker Hatfield's first Air Jordan design also debuted the Jumpman logo, which took a place of honor on the tongue.