There is much that can be said about the sneaker industry these days and the technology applied to create new function and form in its genre. But where our wildest imaginations come to an end, the guys over at PMK Customs and Internet Explorer keep going.

This unlikely collaboration started when the guys at PMK were asked the question, “What can IE brand do for you?” PMK requested Internet Explorer help on build a site where people all across the world would be able to experience custom design on a whole new level. A platform where multiple sneaker brands could be found and color options fit for all types of sneakerheads were at their fingertips — ultimate creative abilities given to the consumer.

The launch for the concept will be held at The Microsoft Store in Westfield Century City Mall in Los Angeles, CAon December 8, 2012 from 11am - 3pm. This is event is open to the public and huge prize packages will be given to lucky attendees that mention the password "Super Clean" to any PMK or Internet Explorer rep at the Microsoft store.