Sure, you thought your folks were giving you the choice of what sneakers you were buying but if you think about it, you were getting whatever was on sale at the time. If last year's Jordan model was still on the discount rack, you hoped it was cheap enough to get it. In today's sneaker world, you can have any color you want, which is kind of scary — we've seen those iDs you made, bro. Sometimes, limiting the color choices helps make things simpler. You know that Henry Ford quote: "You can have any color you want, so as long as it's black." Or for you younger guys: "You can have any beer you want, as long as it's a Corona."