It isn't enough for the Filmmaker to shoot Instagram photos on his iPhone, although he does plenty of that, too — he comes fully equipped with multiple cameras, both still and video, to document the entire experience. Not only will he Instagram and blog images of his sneakers before the receipt is printed, but he'll also be posting live looks at the line to Youtube, Tumblr, Flickr, and anything else he can think of. Chill out, Ken Burns.