A Complete History Of Hip-Hop Sneaker Deals

Nelly's Reebok Derrty One

When: 2006

Reebok saw how Nelly flipped "Air Force Ones" and figured "Maybe he can sell two pair, here?" The idea sounded good in theory, but didn't quite pan out in reality. Maybe it's because it didn't have the same organic nature of "stompin' in my Air Force Ones."

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