A Complete History Of Hip-Hop Sneaker Deals

Mike Jones, Lil' Wayne & Lupe Fiasco Join Forces With Rbk

When: 2006

As part of Reebok's "I Am What I Am" campaign, Reebok gave heavyweights Mike Jones, Lil' Wayne and Lupe Fiasco their own collective signature sneaker. Though their sneakers shared the same overall design, each rapper's individual style and sound was expressed by corresponding color schemes. Clearly, Reebok's been negotiating hip-hop sneaker deals before it was the "it" thing to do.

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