A Complete History Of Hip-Hop Sneaker Deals

Jay-Z Expands With S. Carter Collection By Rbk

When: 2003

In a time where Hov had everyone wearing button-up dress shirts and sneakers, Reebok strategically tapped into the Shawn Carter Midas touch in order to move some sneakers — and move sneakers they did. Under its Rbk imprint, Jay-Z became the first non-athlete to get a signature shoe from Reebok, while the S. Carter became the fastest-selling shoe in Reebok history.

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